Navup GPS

"The World is out there, NavUp."

NavUp is a GPS system with a heads-up display that projects onto the windshield of automobiles.  The unit includes both a touch screen to input destination information and an adjustable projector that displays the data.  A multi-use device, the NavUp can act as a GPS as well as a radio that reports the current station and song.  NavUp improves the safety of driving by keeping eyes constantly on the road.  The purpose of this research is to better understand potential consumers, the industry, the competition, and the global as well as local economy so the product can better serve the community.

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